Chapter 11

Not being a media major I never really realized how much adverting there is on television. Taking this class really opened my eyes to how many different places ads are. Now when I watch a show on television I always see the product placement. One thing that we talked about in class was, should we have commercials on television that we pay for? Personally I don't really think it is that big of a deal, to me it is kind of one of those things that people complain about just to have something to complain about. For me commercials open up new products to me, and unless they are really excessive, I don't think people really notice them.

One thing that I do notice and that does bother me is product placement. I think that if we are watching a show, then there shouldn't be ads in the show, we are getting enough of those during the commercial break. I will say that some times it is cool to see something that you own in the show but most of the time it is just a beer bottle or clothing label, but other time it is so obvious. And my thought is, if I am watching your show I shouldn't be bombarded with ads in the show. 

There is also now so many different ways the companies can advertise now. In earlier years it would just be magazines, newspapers, ratio, and television. Now people are on the internet for hours upon hours a day going to from website to website. The way that companies can reach people has increased so much. Companies are able to reach more people and are able to target a specific type of people. Also people who are accessing the internet are getting younger and younger, the the advertising world is opened up to a greater about of people, and a greater age range of people.